5 min read · Sourcing guide · Updated this quarter

The questions every first-time buyer asks before their first PO to an Indian exporter — answered directly, in the order they usually come up.

Quick reference
Typical trial-order MOQ200–300 cartons / 3–10 MT per SKU
Standard lead time, FOB India15–25 days
OEM / private label lead time25–40 days
Common Incoterms offeredFOB, CIF, sometimes EXW
01

What's a typical MOQ for a first order?

Most exporters set trial MOQs around 200–300 cartons, or 3–10 MT per SKU for bulk commodities — enough to be commercially viable for them, small enough for you to test the relationship before committing to a full container.

02

Can MOQ be negotiated down for a genuine trial?

Often, yes — especially if you're upfront that it's a trial and signal a realistic reorder volume if quality checks out. Exporters weigh a smaller first order against the cost of losing a buyer who never gets to try the product.

03

How long does FOB shipping actually take?

15–25 days is standard for in-stock or standard-spec product, port to port. OEM or private-label orders run 25–40 days once you add production and packaging lead time on top of transit.

04

FOB or CIF — which should I ask for?

FOB means you arrange and pay for shipping from the Indian port onward — cheaper if you already have a freight forwarder. CIF means the exporter arranges shipping and insurance to your port, simpler for a first-time buyer without existing logistics relationships.

05

Can multiple SKUs share one container?

Yes — most exporters will consolidate several SKUs into a single container (an LCL or mixed-load arrangement) for a first order, though per-SKU MOQs still typically apply.

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